+3212779005

NL EN FR

Privacy & Cookies

Privacy & Cookies

All necessary information about our privacy and cookies

Privacy Policy

1. Who are we?

This privacy statement applies to the website of:

Merch Essentials​​​​​​​ BV
BE1023.010.203
Kortessemstraat 11, 3830 Wellen
+32 12 77 90 05
info@merchessentials.com
www.merchessentials.com

We are responsible for the processing of your personal data as described in this privacy statement.

2. What personal data do we process?

We process personal data that you provide to us yourself, for example when:

  • Placing an order
  • Creating an account
  • Filling in the contact form
  • Subscribing to the newsletter
  • Visiting our website

Data we may collect:

  • Identification data: surname, first name, company name (if applicable)
  • Contact details: email address, telephone number, postal address
  • Order data: billing details, delivery address, order history
  • Login details (username, encrypted password)
  • Technical data: IP address, browser type, operating system, pages visited (via cookies)
  • Marketing preferences (e.g. newsletter subscription)

3. For what purposes do we use your data?

We use your data solely for the following purposes:

  • Processing orders and deliveries - legal basis: performance of a contract
  • Customer service and communication - legal basis: legitimate interest or performance of a contract
  • Creating and managing a customer account - legal basis: consent or performance of a contract
  • Sending promotional emails or newsletters - legal basis: consent
  • Improving our website and services - legal basis: legitimate interest
  • Legal obligations (e.g. accounting) - legal basis: legal obligation

We do not use your data for automated decision-making or profiling with legal consequences.

4. Do we share your data with third parties?

We only share your data with third parties if:

  • It is necessary for our services (e.g. deliveries, payment providers)
  • We are legally obliged to do so
  • You have given your consent

Possible third parties:

  • WIX (hosting, platform management)
  • Payment partners (e.g. Mollie, Stripe, PayPal)
  • Shipping services (e.g. bpost, DPD, GLS)
  • Newsletter tool (e.g. Mailchimp, Brevo)
  • Analytics services (e.g. Google Analytics)

We enter into a data processing agreement with these processors to protect your data in accordance with the GDPR.

5. Cookies

Our website uses cookies to:

  • Ensure the site functions properly (functional cookies)
  • Collect statistics (analytical cookies)
  • Support marketing purposes (tracking cookies – only after consent)

On your first visit to our website, we ask for your consent via a cookie banner.
You can always adjust your cookie settings via your browser or via the settings link at the bottom of our website. You can find more information in our cookie policy.

6. Security of your data

We take the necessary technical and organizational measures to protect your personal data, including:

  • SSL encryption on our website
  • Secure access to customer accounts
  • Limited access to customer data by employees
  • Regular software updates and security patches

7. How long do we retain your data?

We do not retain your personal data longer than strictly necessary for the purposes for which it was collected, unless statutory retention periods provide otherwise.

  • Orders and billing: at least 7 years (accounting obligation)
  • Customer accounts: until deletion or 5 years of inactivity
  • Newsletter subscription: until unsubscribed
  • Contact forms: maximum 2 years
  • Analytics data: maximum 26 months (anonymous)

8. Your rights as a data subject

You have the right at any time to:

  • Access your personal data
  • Rectification of incorrect data
  • Deletion of your data (“right to be forgotten”)
  • Restriction of processing
  • Portability of your data
  • Object to processing (e.g. for direct marketing)

Would you like to exercise one of these rights? Send an email to: info@merchessentials.com
We will respond within 30 days.

9. Complaints?

Are you not satisfied with how we handle your data? You can contact us via the email address above.
​
In addition, you have the right to lodge a complaint with the supervisory authority:
​
Data Protection Authority
Drukpersstraat 35
1000 Brussels
https://www.gegevensbeschermingsautoriteit.be

10. Changes

We reserve the right to amend this privacy statement. The most recent version is always available on our website.
Last updated: August 7, 2025

Cookie Policy

This cookie statement explains what cookies are, which cookies we use on this website, and why. We believe it is important that you know exactly what data we collect and how we handle it. Your privacy is our priority.

1. What are cookies?

Cookies are small text files that are placed on your computer, tablet, or smartphone during your visit to our website. They are stored by your browser and can be read again during a later visit.
Cookies help the website function properly from a technical perspective and can also be used to collect statistics.

2. Which cookies do we use?

We only use cookies that have a limited impact on your privacy:

  • Necessary functional cookies
    These cookies are essential for the website to function correctly. Without these cookies, certain parts of the site will not work, such as navigation or saving your language preference.
  • Privacy-friendly analytical cookies
    We use analytical cookies to measure the general use of our website (such as number of visitors, pages visited, average visit duration).
    This data is fully anonymized and cannot be traced back to individual visitors. It is used exclusively to improve our website.
    We do not place marketing or tracking cookies and do not share data with advertising networks.

3. Legal basis

Under Belgian ePrivacy legislation and the General Data Protection Regulation (GDPR), no prior consent is required for the use of necessary cookies and anonymized analytical cookies. However, we are obliged to clearly inform you about this, which we do through this statement.

4. Managing cookies

You can delete or block cookies at any time via your browser settings. Please note that some website functions may not work correctly if you block necessary cookies.
More information about managing cookies can be found at:

5. Contact

Do you have questions about our use of cookies or this statement? Please contact us at: info@merchessentials.com

blog

In the spotlight

our clients

Our completed projects

contact

Get more out of your merchandise?

Together, we will look at how we can fulfill your briefing in the most optimized and efficient way possible!